He's the guy who designed everything from the package for Lucky Strike cigarettes to the Greyhound Bus and the Studebaker Avanti to the logos we see today for Exxon, Shell, BP, and the US Postal Service.
Loewy summarized his design philosophy with the acronym, MAYA - Most Advanced Yet Acceptable. It served as a guiding principle for Loewy and those in his employ reminding them not to push a design, however excellent, beyond the threshold of acceptability to consumers and manufacturers.
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