From Hugh MacLeod:
The bigger issue is that a lot of people and businesses are now entrusting advertising agencies to build their blogs for them. If your blog building is currently entrusted to an ad agency, I'd be REALLY careful, and REALLY ruthless with them.
The fact is, ad agencies hate blogs. They utterly despise them, even if they tell you otherwise. They hate them because if done well, they're cheap and they're easy. Frankly, they're in the business of selling you stuff that is neither.
They also hate blogs because blogging rewards authenticity and punishes insincerity, whereas the ad agency business model does EXACTLY the opposite. Blogs have a fundemental conflict of interest with the economics and ethics of running a traditional ad agency, and no slick, Cluetrain-savvy agency pitch is going to change that.
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