The Milwaukee Art Museum: Backdrop For The Robert Jarvik Lipitor TV Commercial

The Milwaukee Art Museum: Backdrop For The Robert Jarvik Lipitor TV Commercial

From the Milwaukee Journal-Sentinel:

Alison Lehanski, a spokeswoman for Pfizer Inc., which makes Lipitor, said the museum was chosen because its high-tech appearance dovetailed nicely with the commercial's message.

"What was attractive about the art museum was its clinical, scientific, cutting-edge design," Lehanski said. "It's the perfect setting for information on heart health because it suggests innovation."

Pfizer isn't the only firm to have seized on the building's striking profile. Within the last five years, at least eight other companies, many of them auto manufacturers, have used the museum to show off their products and services in print and TV ads and trade publications. According to Katie Heldstab, the museum's communications coordinator, those companies include Toyota, Porsche, Chrysler, Lexus, Pontiac, General Motors, Boston Store and Hubbell Lighting. Calatrava's buildings and bridges in Europe are also popular settings for ads.

Comments

[dad29]

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[Jeffery Dach MD]

Perhaps you have seen the Direct-to-Consumer TV and print advertisements with Robert Jarvik, the inventor of the Jarvik Heart, speaking on behalf of the Pfizer’s anti-cholesterol drug, Lipitor.

Perhaps Jarvik is not the best choice for the Lipitor campaign which has had mixed reviews. Instead of Jarvik, a more convincing yet unlikely spokesman would be the popular Duane Graveline MD MPH, a former NASA astronaut, and author who was started on Lipitor during an annual astronaut physical at the Johnson Space Center, and 6 weeks later had an episode of transient global amnesia, a sudden form of total memory loss described in his book, Lipitor Thief of Memory.

Two more unlikely spokesmen for the Lipitor ad campaign include Mary Enig and Uffe Ravnskov.

Should either one be selected as Lipitor spokesman, I myself would run down to the corner drug store to buy up the drug. It seems unlikey that even Pfizer’s deep pockets could ever induce them to recant their opposing position on the cholesterol theory of heart disease.

Mary G. Enig writes, ”hypercholesterolemia is the health issue of the 21st century. It is actually an invented disease, a problem that emerged when health professionals learned how to measure cholesterol levels in the blood.

Uffe Ravnskov MD PhD is spokesman for Thincs, The International Network of Cholesterol Skeptics, and author of “The Cholesterol Myths, Exposing the Fallacy That Saturated Fat and Cholesterol Cause Heart Disease”. His controversial ideas have angered loyal cholesterol theory supporters in Finland who demonstrated by burning his book on live television.

For more discussion on this, see my newsletter:

Lipitor and The Dracula of Modern Technology

Jeffrey Dach MD

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