Three Early October Ramblings

• On the box of Cheese Crackers it says "Made With Real Cheese". How come they don't make the same sort of claim for Animal Crackers?
• In sports, how come the "free" agents are the most expensive ones to sign?
• I watched the 1982 movie "The Thing" over the weekend, with Kurt Russell and a pre-diabetic Wilford Brimley. It's quite entertaining, but I do have one observation: For an Antarctic Research Station, they seem to have an awful lot of flamethrowers laying around. Dynamite, too.

Comments

[Guy]

"On the box of Cheese Crackers it says 'Made With Real Cheese'. How come they don't make the same sort of claim for Animal Crackers?"

Tom, that's the genius of Marketing: They make a claim that really doesn't mean anything - then you take what you think it means and apply it to something else - and now the "something else" looks inferior. The cheese crackers may only be made with 0.0001% real cheese, and their claim is still true - but now you think animal crackers are inferior, because they don't claim to be made with real animals.