Ipana For The Smile Of Beauty, Sal Hepatica For The Smile Of Health
Radio’s golden age has seen a number of programs sponsored by the Bristol-Myers duo of Ipana Tooth Paste and Sal Hepatica. Since Ipana provided its users with a healthy mouth and Sal Hepatica provided its users with proper nature calling functions, smiling was the theme with these two products. On the radio, the listeners knew Ipana as "The Smile Of Beauty" and Sal Hepatica as "The Smile Of Health."
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