From Brand New:
As an evolution, the new Phoenix is a great improvement in all aspects. The head turning outward and front makes more sense — I have yet to find a corporation or organization that prefers anything in their logo looking or moving backward — and is more dynamic. The thicks and thins are better proportioned. The wings are less stubby and more embracing. And the tail is the biggest improvement, because it doesn’t look like the Phoenix is pooping, it actually looks like flamed feathers. The change from that 1970s, tightly spaced serif to a better spaced FF Milo is a very welcome change too.