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Ad Age talks about one of these brands, Meister Brau:
Meister Brau occupies an important place in U.S beer history as the precursor to Miller Lite -- and, more recently, as the favorite beer of Cousin Eddie, the unforgettable red neck in National Lampoon’s “Vacation” movies. Now it can be yours.
The beer label is among 150 trademarks that span 13 categories ranging from toys to personal-care products that will be auctioned off next month in New York. The trademarks -- most of them a lot less known than Meister Brau -- were acquired over the years by Michael Reich, CEO of Brands USA Holdings, who apparently believes now is the best time to sell.
“In recent years, there has been a renewed interest around the world in branding that evokes nostalgia, making this auction of classic trademarks a rare opportunity for investors and forward-thinking companies looking to capitalize on the authenticity that they provide in the global marketplace,” said John Cuticelli, CEO of Racebrook, which is conducting the auction on behalf of Brands USA on Dec. 8 at the Waldorf Astoria or via online bidding. ...
Meister Brau was first sold in Chicago in the 1890s at a brewery founded by a Prussian immigrant. A group of investors acquired the brand in the 1960s, and tried to market a low-calorie version. The brand was later sold to Miller Brewing Co. “What [Miller] really wanted was the Lite trademark name, and the rest is history,” said Maureen Ogle, author of “Ambitious Brew: The Story of American Beer.”