According to Joe Sherlock, it needs four things. Here's Number 4:
4. Bling. Americans buy McMansions with "street presence" because we don't understand the term Understated Elegance. For domiciles and/or transport. The Simpsons once had an infomercial for "the mobilier - the car chandelier." Too many European cars have understated interiors. We like interiors featuring (not necessarily in this order): Tu-tone stuff, wood (or near-wood), fancy buttons, chrome, brushed chrome, things which glow or light up at night, 3-D lettering with a swoopy script typeface, gadgets with big buttons. Everyone blames the recent demise of SUVs on high gas prices. Maybe so, but I believe that people got turned off when car makers failed to take these machines to the next level of luxury - timbered ceilings and fireplaces. Speaking of bling, you'll never find a car in Europe equipped with a "gold package." To Europeans, a Gold Package is something you smuggle into Switzerland in a body cavity during wartime.
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