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10/06/2008

Comments

TooMuchTime

Why is Lemon Plege made with "real lemons" but store-bought lemon pies are made with imitation lemon flavor? Hmmm?

Guy

"On the box of Cheese Crackers it says 'Made With Real Cheese'. How come they don't make the same sort of claim for Animal Crackers?"

Tom, that's the genius of Marketing: They make a claim that really doesn't mean anything - then you take what you think it means and apply it to something else - and now the "something else" looks inferior. The cheese crackers may only be made with 0.0001% real cheese, and their claim is still true - but now you think animal crackers are inferior, because they don't claim to be made with real animals.

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