Dannon vs Stonyfield OIKOS Yogurt and The Strangeness of Global Corporate Marketing

From Mediapost:

In the early 2000's, Dannon Company parent Danone, the world's leading yogurt company, acquired 85% of Stonyfield Farm, the New Hampshire-based maker of organic yogurts, smoothies, ice cream and milk. Stonyfield Oikos Organic Greek Yogurt was launched in 2007; Dannon Greek was launched in 2010.

Then, in 2011, Dannon rebranded Dannon Greek yogurt as Dannon Oikos Greek. 

From blogger Katy Widrick:

It turns out that in an earlier version of this post, I reviewed the wrong product for what was to be a sponsored post. I was asked to review Dannon’s Oikos yogurt; I, in fact, reviewed Stonyfield’s Oikos yogurt. 

Yup.

In my defense (and I think I can build a good case), because the Dannon website says that its Oikos yogurt is marketed and distributed in connection with Stonyfield, and because all of the products are pictured together on the Dannon website, I thought that the Stonyfield version of Oikos was one of the products that I was asked to review. Turns out? Nuh uh. Same name, same branding — DIFFERENT product. Dannon Oikos is, essentially, a new yogurt (formerly called something else) while the Stonyfield Oikos yogurt is the same old thing. So Dannon really didn’t need me to review a product that it has no hand in making or marketing.

Oops.

So Dannon OIKOS Greek yogurt equals Stonyfield Oikos Organic Greek Yogurt, right? Well, not exactly ...

The delicious, authentic Stonyfield Organic Oikos remains the same as it’s always been. The Dannon Greek you might have tried has now become Dannon Oikos, and keeps the same deliciously creamy recipe.

So you have two different products with the same name owned by the same Global Corporate Giant. But not for long! ...

LONDONDERRY, NH--(Marketwire - Mar 7, 2013) - Stonyfield, the world's leading organic yogurt maker, has changed the name of its Greek yogurt from Organic Oikos Greek to Stonyfield Greek. The change will help fans of pure, certified organic yogurt from the Stonyfield brand know they are getting the quality they seek in a Greek yogurt. With this name change, Stonyfield Greek packaging is getting a fresh update with a brilliant bright blue finish and a more prominent Stonyfield logo.

THE END?

Comments

[friv juegos]

Yogurt and really good products, we can notice. As quality brands and products that can be confirmed.